10 Tips for Online Shop Owners this Shopping Season

by Stephen Naasei
10 Tips for Online Shop Owners

#BlackFriday marks the beginning of the Christmas shopping season. This is a great time for small businesses to generate sales from online or drive traffic to their offline stores. But it takes carefully planning and execution to make the most of the shopping season. Here are my 10 Tips for Online Shop Owners this shopping season.

  1. List your products on relevant Social Media and eCommerce Platforms as well as your website and promote them.
  2. Provide relevant information in your captions; make them informative and compelling.
  3. Don’t forget to include prices, sizes, colour etc. for each item.
  4. Use engaging pictures and videos for your listings.
  5. Run a promo if you can afford it.
  6. Capture relevant customer data during the period.
  7. Offer multiple payment options.
  8. Build relationships with your customers and focus on customer retention instead of sales.
  9. Be EXTRA responsive and engaging online.
  10. Offer EXCELLENT Customer Service.

Follow these tips for a bumper shopping season. If you have questions or need assistance, contact enablegrowthafrica@gmail.com or WhatsApp 024 836 7114.

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